You might think that posting an ad for your house for rent of for sale is very simple. However, if you want to make sure that real estate buyers engage with your real estate ad quickly, there are some things you should pay attention to. In this article, we will include key details that you should pay attention to when advertising a property for rent or sale.
It doesn’t matter whether you are a home owner or a professional real estate agent. In order to make sure your house attracts buyers, you need to pay attention to certain factors when placing an advertisement for rent or for sale in Cyprus.
If you want to take a look at the methods of earning passive income from the real estate you own, other than selling or renting, you can take a look at the article 5 Ways to Earn Income from Real Estate in Cyprus.
So, what are some of the things that should be included in a real estate ad? Let’s take a look at some of the details that must be included in the sale or rental advertisements.
Things That Should be Included in a Real Estate Ad
- Address and Location of the House: Buyers consider the address and location of the house as the most basic criteria that affects their decision to rent or buy the property. For this reason, this detail should be included in a real estate ad.
- Property Price: If you want to sell or rent a house, you should consider buyers who act according to their budget and do not want to waste time on finding out about the price. The price must be clearly stated in the real estate advertisement you want to post.
- Features of the House: Buyers often make comparisons between listings by comparing the sizes of the properties, the number of rooms, balconies, etc. Hence, you should prominently display the features of the house for you real estate ad.
- Pictures of the Property: A real estate advertisement without a pictures is definitely incomplete. You must present well-lit pictures of the property to buyers in real estate ads for sale and rent.
How Do I Make Sure Buyers Respond my Ad Quickly?
We have listed the details that you must include when you want to post an ad for your property for sale or rent. But how do you make sure buyers respond to your ad quickly?
First things first, you must start by putting yourself in buyers’ shoes. If you were looking for a house for sale or rent, which type of listings would excite you?
1- Include the amenities around the house.
The address or location of the home is not a sufficient criteria for every buyer. Buyers often do a quick scan instead of perusing distances on the map and listing surrounding amenities of the property. Detailing the amenities in a real estate ad will take you one step ahead.
How far is the residence from the nearest schools? What is the name of the nearest bus stop or stations for transportation? How far is it to banks and shopping centres? How many minutes does it take to get to the nearest hospitals from the property?
In addition to all these, you can consider the amenities in more detail. You can highlight the investment potential and future importance of the region. You can also define the target audience as married couples, retirees and people living alone and mention the amenities that are suitable for your target audience..
2- The description should be clear and informative.
Buyers who want to buy or rent a house always want to know all the relevant information about the property.
It will take you one step ahead if you present all the details, such as whether the house needs renovation or not, and if so, the average costs, in the real estate ad. The description of the real estate ad is there for you to better present all the relevant details. It is important that you provide information as transparently and openly as possible here.
3- Have good pictures of the property for your ad.
Time is precious for all of us. Buyers want to have information through photos before touring and viewing a house. For this reason, buyers quickly evaluate certain criteria in the real estate ad, but spend much more time on photos.
When you want to rent or sell a house, the criterion that will lead you to success as soon as possible is the advertisement photos. For more information on what to pay attention to when taking a real estate ad photo, you can take a look at our Advices for Taking a Picture for a Real Estate Ad article.
